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We've compiled some fascinating social media facts that every business professional and student should be aware of.

Online Social Media Facts: Did you know...

 
 

Help spread the word about the fastest growing marketing channel
today. Online Social Media is here to stay for a very long time.

  google marketing facts

  Google is the new Yellow Pages

  facebook marketing facts

  93% of US adult internet users are on facebook

  social media facts

  Social media is the leading channel for lead gen

 
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Full Features

social media stats
 
    Marketing Certified has compiled a list of marketing facts below to help you to understand the importance of the contents covered in our social media courses.  
  Social Media Facts that Matter  
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  Many Consumers begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers.
Even if they end up making their purchase in a store, they start their fact-finding and decision making on the internet. Did you know that 20% of Facebook users have purchased something because of ads or comments they saw while using Facebook? (Source: Ipsos)

According to Inc. magazine, 86% of consumers say search engines are very important in the buying process. Nearly half of consumers use a combination of search and social media to fuel their purchasing decisions. 25% visited company sites, 18% started with social media and 46% turned to search after starting with social media.

So why do shoppers start with search? It is partly habit, partly ease-of-use, and partly because of the scale of information available at their fingertips. Needless to say online consumer behaviour is continuing to move to the web, where your marketing dollars should be spent.

Did you know that 91% of online adults use social media regularly? (Source: Experian) Or that 38% of people have recommended a brand they "like" or follow on a social network? (Source: Ipsos) See our full list of social media facts and figures below.

 
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IMPORTANT SOCIAL MEDIA FACTS YOU SHOULD BE AWARE OF:

 
 

facebook for business facts

More than 50% of small medium businesses say facebook is beneficial to their business
Source: Ad-ology Research
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Twitter plays an active role in purchasing decisions for customers looking for new products and deals

Source: Edison Research

 
  twitter for business facts  
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  Companies that use Twitter average twice as many leads than those that do not
Source: Marketing Certified
twitter business facts  
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social media facts
 
  Companies with more than 100 followers have triple the amount of leads than those with less than 100
Source: Marketing Certified


 
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business blog facts

Blog articles play a role in influencing purchases and finding new products and services
Source: Jupiter Research
 
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46% of daily searches are for information on products or services
Source: SRI

google business facts  
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google local business facts

20% of monthly Google searches are for local businesses
Source: SRI
 
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70% of the links search users click on are organic (natural), not paid
Source: MarketingSherpa

organic seo facts  
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search marketing facts

75% of users never scroll past the first page of search results
Source: Marketing Certified
 
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63% of businesses say social media has increased marketing effectiveness
Source: McKinsey Global Institute

social media facts  
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social media for business facts

57% of businesses say social media is beneficial to their business
Source: Ad-ology Research
 
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More than 1/3 of businesses say social media helps them get found online
Source: American Express

social media marketing facts  
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twitter business facts

9% of US adult internet users are on twitter
Source: eMarketer
 
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25% of twitter accounts have no followers
Source: RJ Metrics

twitter facts  
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twitter business stats

40% of twitter accounts have never sent a single tweet
Source: RJ Metrics
 
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79% of twitter users are more likely to recommend brands they follow
Source: Edison Research

twitter business facts  
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twitter business stats

67% of US Twitter users are likely to buy brands they follow
Source: Edison Research
 
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The number of marketers who say social media is critical to their business has more than doubled

Source: Marketing Certified

 
     
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