What do successful businesses do on social media?

What do successful businesses do on social media?
What do successful businesses do on social media? They set goals:  Every decision they make moves them closer to achieving their goals.  I.e. Increasing engagement with customers, increasing the number of video submissions, email subscriptions, purchases, referrals, tweets, likes, brand mentions and the list goes on. They focus:  Understand your target audience and keep an eye on where you invest your time.  How you communicate with your custom