8 Questions to ask a Social Media Expert
If you know what questions to ask, it won’t matter how old or how young the person is. What matters is that they have talent, a solid foundation in marketing and an understanding of your social customers.
Here are 8 questions to ask your Social Media candidate, so you know what they’re capable of delivering:
- What social media platforms are best for your business? Ask them to describe the “personality” of your brand. They should have done research on your company and your customer before assessing the potential across all of the unique social media channels. Facebook, Twitter, Blogging and YouTube are unique channels and all have very different marketing tactics.
- What is the most important social marketing metric a business should monitor regularly? Engagement. Whatever social media platform it is, there needs to be a measurable conversation around your brand. Content is what drives social marketing success, so if your content stinks, you won’t see people engaging. Your candidate should be well versed in generating relevant content for your audience.
- What’s the most important thing a social media manager should be doing? A solid answer would be monitoring, listening or responding to the audience within the brand’s social channels. Just like in real life conversations, when people talk to you, they expect a response.
- Have they ever had to handle a social media crisis? Ask them to define what that means to them and what steps they would take to resolve a situation.
- How would they allocate your budget for social media advertising? Ask them to describe a plan for how best to spend and how they would know if it’s successful.
- Do they have a blog and do they currently write content for social media channels? Ask to see the blog in action and make sure they’re posting regularly.
- Ask them what their first goals would be. If your candidate starts talking about attracting ‘X’ number of Facebook likes or ‘Y’ number of Twitter followers, stop them and ask them how they plan to engage with your audience. They might try to blind you with big numbers, but the reality is that a smaller and more engaged audience offers you more value in the long run.
- Ask them to tell you a story about a successful campaign. If they have the ability to tell a compelling story, that will give you a huge advantage in all levels of social media.
Social media is about having conversations with people and gaining brand recognition from those relationships. There are thousands of people trying to capitalize on this booming market so not everyone who says they can do Social media marketing actually knows what they’re doing. We hope these questions help you to select the right Social Media candidate for the job.
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