social media experts

8 Questions to ask a Social Media Expert

You’ve come to the point in your marketing growth where you have several social media channels to choose from and can’t find the time to write valuable content or review your metrics. You agree it’s not only a necessity to hire a Social Media expert but a great opportunity to serve your customers in a much more engaging way.

If you know what questions to ask, it won’t matter how old or how young the person is. What matters is that they have talent, a solid foundation in marketing and an understanding of your social customers.

Here are 8 questions to ask your Social Media candidate, so you know what they’re capable of delivering:

  1. What social media platforms are best for your business?  Ask them to describe the “personality” of your brand. They should have done research on your company and your customer before assessing the potential across all of the unique social media channels. Facebook, Twitter, Blogging and YouTube are unique channels and all have very different marketing tactics.
  2. What is the most important social marketing metric a business should monitor regularly?  Engagement. Whatever social media platform it is, there needs to be a measurable conversation around your brand. Content is what drives social marketing success, so if your content stinks, you won’t see people engaging. Your candidate should be well versed in generating relevant content for your audience.
  3. What’s the most important thing a social media manager should be doing?  A solid answer would be monitoring, listening or responding to the audience within the brand’s social channels. Just like in real life conversations, when people talk to you, they expect a response.
  4. Have they ever had to handle a social media crisis?  Ask them to define what that means to them and what steps they would take to resolve a situation.
  5. How would they allocate your budget for social media advertising?  Ask them to describe a plan for how best to spend and how they would know if it’s successful.
  6. Do they have a blog and do they currently write content for social media channels?  Ask to see the blog in action and make sure they’re posting regularly.
  7. Ask them what their first goals would be.  If your candidate starts talking about attracting ‘X’ number of Facebook likes or ‘Y’ number of Twitter followers, stop them and ask them how they plan to engage with your audience. They might try to blind you with big numbers, but the reality is that a smaller and more engaged audience offers you more value in the long run.
  8. Ask them to tell you a story about a successful campaign.  If they have the ability to tell a compelling story, that will give you a huge advantage in all levels of social media.

Social media is about having conversations with people and gaining brand recognition from those relationships. There are thousands of people trying to capitalize on this booming market so not everyone who says they can do Social media marketing actually knows what they’re doing. We hope these questions help you to select the right Social Media candidate for the job.

To learn more about social media tips and tricks sign up to our program at www.marketingcertified.com

 

16 thoughts on “8 Questions to ask a Social Media Expert

  1. Superb blog! Do you have any recommendations for aspiring
    writers? I’m planning to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there that I’m completely confused ..

    Any ideas? Bless you!

    1. Hi Wilson. I believe your question is answered below. Go with WordPress as it’s free and super easy to use. You can start off with the free version and once you get the hang of it you can always upgrade to a paid version. Don’t overthink it though. I hope this helps.

  2. Hello would you mind sharing which blog platform you’re using? I’m going to start my own blog in the near future but I’m having a difficult time making a decision between WordPress and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. Apologies for getting off-topic but I had to ask!

    1. Hi Fleta. Both blog platforms that you have mentioned are great options. If you start asking around, however, you may get a diverse range of opinions on which platform is best – depending on who you ask. For example, if you ask an experienced web developer and a business owner who isn’t very tech savvy, you will likely get very different responses. Why? Because they have very different technological skills, and most likely have significantly different goals they are looking to achieve. If you start asking around, however, you may get a diverse range of opinions on which platform is best – depending on who you ask. For example, if you ask an experienced web developer and a business owner who isn’t very tech savvy, you will likely get very different responses. Why? Because they have very different technological skills, and most likely have significantly different goals they are looking to achieve.

      Looking for a Low-Cost Initial Investment? → WordPress
      WordPress is highly affordable and allows for customizability down the road. If you’re not sure what the future will bring, WordPress is a great place to start.

      Looking for the Fastest Set Up? → WordPress
      Regardless of your web development expertise, WordPress will typically allow for the fastest set-up time, as long as you’re not building anything too complex.

      Looking for a Robust and Complex Solution? → Drupal
      If you know your needs are complex and that your website will require robust functionality, it’s worth investing in Drupal from the start. It may take longer to develop, but it will be worth the time and cost.

      I hope this information helps you make a decision. 🙂

  3. Hey there! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche of social media.
    Your blog provided us beneficial information to work on. You have done a wonderful job!

  4. Wow that was strange. I just wrote a really long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say wonderful blog!

  5. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a
    blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100% positive. Any suggestions or advice would be greatly appreciated.
    Appreciate it.

    1. Hi Nicole, that’s a terrific question. There are plenty of free blog platforms out there that will allow you to get started without paying anything. Of course that scenario will change very quickly depending on what bells and whistles you are looking to implement on your blog. And if you’re doing all the writing then that is an additional cost you won’t need to worry about. I would strongly suggest you review our Social Media Blog Course so you can get a good idea of what’s involved to maintain an effective blog.

  6. Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Thanks

  7. Very nice social media post. I just stumbled upon your blog and just wanted to say that I’ve truly enjoyed browsing your blog posts.
    After all I will be signing up to your social media course soon!

  8. This blog is wicked! You definitely know how to keep a reader entertained.

    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how
    you presented it. Very cool!

  9. I was pretty pleased to discover this great site.

    I wanted to thank you for your time just for this wonderful read!!
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