social media content recipe

What’s your recipe for creating good content?

Social media can be frustrating at times.  I mean, how does the recipe for your favorite dish get way more shares and likes than your epic post on choosing the right widget?  It’s easy to wonder if you should just post all kinds of random and non-business related things in an effort to get engagement.

Engagement is only useful if it’s building your brand or boosting your social media network.  You need to ask yourself how you can create social media content that gets people talking and encourages followers to share your material.

So how can you create content that gets the results you want?  One of the first ways is to understand that you need a good mix of different types of social media content.  You can’t just post the same type of content over and over again.  And even worse, you can’t just focus on your company’s product or service.

Here are three types of content you should include on your social media channels:

Conversational Content

Get the conversation going with your audience to get them engaged with you and your brand.  Ask questions, share opinions and solicit feedback to get people chatting.  Also, take the time to contribute to social conversations through comments.

Inspirational Content

This type of content helps to motivate your audience.  This is why photo quotes are so popular.  Another popular type of inspirational content are success stories.  People love to hear about how people overcame a challenge.  Be on the lookout for inspirational stories that you can share with your clients.

Educational Content

Educate your audience by sharing something new or deepen your audiences knowledge of a particular subject.  This can be in the form of how-to guides, tutorials, infographics, cheat sheets, or whitepapers.

Hopefully this post motivates you create a good mix of content moving forward.  Remember to find new ways to promote your content so they don’t come across as promotional posts.  Avoid sales speak with your content as much as possible as it can turn people off.  It’s ok to announce a special sale, don’t get me wrong, but if that’s all you’re doing your material will get stale and you’ll lose followers.

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