What do successful businesses do on social media? They set goals: Every decision they make moves them closer to achieving their goals. I.e. Increasing engagement with customers, increasing the number of video submissions, email subscriptions, purchases, referrals, tweets, likes, brand mentions and the list goes on. They focus: Understand your target audience and keep an eye on where you invest your time. How you communicate with your custom
8 Questions to ask a Social Media Expert You’ve come to the point in your marketing growth where you have several social media channels to choose from and can’t find the time to write valuable content or review your metrics. You agree it’s not only a necessity to hire a Social Media expert but a great opportunity to serve your customers in a much more engaging way. If you know what questions to ask, it won’t matter how old or how young the pe...
What's your recipe for creating good content? Social media can be frustrating at times. I mean, how does the recipe for your favorite dish get way more shares and likes than your epic post on choosing the right widget? It’s easy to wonder if you should just post all kinds of random and non-business related things in an effort to get engagement. Engagement is only useful if it’s building your brand or boosting your social media network. You
Are Social Media books really worth your money? Last week a new student of ours questioned the simplicity of our program. The student was comparing our learning material with social media books available from a local Barnes and Noble store. Without reading past the setup section of our guides, the student made a quick judgment on the quality of our material. We decided to take the student up on the challenge and visited a local Barnes and Noble store